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User Acquisition Manager
В офисеПолная занятостьУправление продуктомSoftware Development
Join a leading audio and video content creation platform trusted by global enterprises. As User Acquisition Manager, you will own search campaigns end-to-end, drive mobile app installs, and leverage AI to scale growth. This high-autonomy role offers direct budget ownership and impact on a lean, data-driven team.
Обязанности
- Own and optimize Google and Bing Search campaigns, including keyword research, bid strategy, ad copy testing, and localization across multiple geos and languages.
- Manage campaign data operations: conversion tracking, UTM governance, dashboards, and attribution in collaboration with Data and Marketing Ops teams.
- Run and scale mobile app install campaigns on Google and Meta, working with creative and product teams to drive installs and activation.
- Leverage AI tools to automate workflows, generate insights, and scale campaign operations beyond manual capabilities.
Требования
- 2+ years of hands-on experience managing Google Search campaigns, preferably in SaaS.
- Experience running large-scale campaigns across multiple geographies and languages, with understanding of localization and regional bidding.
- Strong technical command of conversion tracking, event setup, tag management, and debugging data discrepancies.
- Proven track record of using AI tools to automate tasks, build reports, or scale campaign operations.
- Data-oriented decision-making with ability to interpret metrics and explain campaign performance clearly.