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Senior Product Manager, Web Attribution
Не указаноПолная занятостьУправление продуктомAdTechMarketing Analytics Software
Own the strategy and delivery of a web attribution product that measures how paid and owned channels drive website conversions. Partner with engineering, data teams, ad networks, customers, and go-to-market teams to bring privacy-focused measurement to web channels and connect results across apps,
Обязанности
- Own the product lifecycle from discovery and strategy through delivery, launch, adoption, and improvement.
- Set the roadmap for web performance measurement, including channel attribution, multi-touch attribution, analytics, reporting, and ad network integrations.
- Develop durable measurement approaches for a changing privacy environment, including first-party data, modeled measurement, and partner integrations.
- Work with backend, frontend, data engineering, and data science teams to build scalable measurement products.
- Build and expand integrations with ad networks and platform partners, including conversion data sharing for campaign optimization.
- Partner with sales, customer success, solutions, and marketing on positioning, competitive strategy, pricing, and adoption.
- Engage customers to validate product direction and drive adoption.
- Prioritize competing initiatives and stakeholder needs.
Требования
- At least 5 years of product management experience; data-heavy B2B SaaS experience is preferred.
- Experience building and scaling measurement, analytics, or performance marketing products.
- Strong analytical skills, including defining KPIs and using data to guide product decisions.
- Experience working with engineering and data teams on complex, scalable systems.
- Ability to structure ambiguous problem spaces and manage stakeholders across functions.
- Strong communication skills for explaining complex measurement concepts to technical and non-technical audiences.
Будет плюсом
- Familiarity with web analytics tools, tag managers, conversion APIs, and major ad platforms’ web conversion reporting.
- Knowledge of attribution models, incrementality, and privacy-related measurement challenges.
- Experience with web-to-app, cross-device, or cross-platform measurement.
- Technical background in web development, analytics, data science, or engineering.