Monetization Manager
A global mobile games company is seeking a Monetization Manager to develop player-focused monetization strategies, promotional plans, and data-driven initiatives that improve retention and revenue.
Обязанности
- Segment players across the game portfolio based on motivations and behaviors
- Develop quarterly and monthly monetization plans using product features, marketing tools, and innovative initiatives
- Create and execute monetization strategies aligned with retention and revenue targets
- Plan and manage daily promotional campaigns, including design, creative development, channel communications, operational launch, and launch quality assurance
- Monitor campaign performance, analyze results, and adapt campaigns accordingly
- Collaborate with creative, operations, product, and business analytics teams
Требования
- At least 2 years of experience in monetization, business or economics, data analytics, pricing, e-commerce, or another data-driven commercial role
- Strong analytical and quantitative skills, including the ability to turn data into actionable business recommendations
- Strong understanding of revenue drivers, pricing, customer behavior, and return on investment
- Advanced Excel skills
- Hands-on experience using AI tools for analysis, research, ideation, automation, or productivity
Будет плюсом
- Experience with SQL, Tableau, Vertica, or similar business intelligence tools
- Experience in gaming, mobile applications, or digital consumer products
- Personal gaming experience