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Digital and Business Analyst
Не указаноПолная занятостьBusiness Intelligence
Analyze digital, marketing, and customer data to uncover actionable insights, improve campaigns and product performance, and support strategic decisions.
Обязанности
- Analyze digital, marketing, and customer data to generate business insights
- Monitor and optimize campaigns, funnels, customer journeys, and product performance
- Build dashboards, reports, and KPI frameworks
- Analyze ROI and budget allocation
- Lead A/B tests and measure business impact
- Use Google Analytics to identify trends and improvement opportunities
- Work with Marketing, Product, and business stakeholders to inform strategic decisions
Требования
- At least 3 years of experience in digital, marketing, or business analytics
- Hands-on experience with Google Analytics
- Experience analyzing digital campaigns and customer behavior
- Experience building dashboards and reports
- Strong analytical and business judgment
- Ability to turn data into recommendations and actions
Будет плюсом
- SQL and advanced Excel
- Experience with business intelligence tools
- Experience with PPC, SEO, or CRM platforms