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Senior Category & Growth Manager
·Israel
On-siteFull-timeCategory ManagementDigital Health
Own the strategy, performance, growth, and results of a business category within an international digital health marketplace. Lead cross-functional initiatives across marketing, product, CRM, data, sales, and operations.
Responsibilities
- Own category strategy, performance, growth, and results.
- Build category business and marketing plans from ideation through execution.
- Lead cross-functional growth initiatives with marketing, product, CRM, data, sales, and operations teams.
- Analyze customer behavior, funnels, pricing, and competition to support decisions.
- Lead pricing, promotion, messaging, and value proposition decisions.
- Identify and lead product launches and new sub-category creation.
- Manage performance through KPIs, dashboards, and experiments.
- Initiate ideas, run rapid tests, and continuously optimize results.
Requirements
- 3–6 years of experience in category management, growth, marketing, or product-business roles.
- Demonstrated ability to own and drive initiatives end to end.
- Strong understanding of marketing, product, and business functions.
- Experience leading complex initiatives across multiple stakeholders.
- Strong analytical skills and ability to translate data into business decisions.
- Excellent interpersonal communication and ability to lead without formal authority.
- High level of English.