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Category Manager
·Israel
HybridFull-timeCategory ManagementManufacturing
Strategic marketing professional responsible for driving category growth, leading innovation projects, and managing brand communication strategies. Combines market analysis, budget management, and cross-functional leadership to deliver business results in a fast-moving consumer goods environment.
Responsibilities
- Lead local marketing strategy development informed by market data and performance metrics.
- Translate business plans into actionable operational plans.
- Conduct market analysis covering brand health, competition, and consumer trends.
- Analyze market share, marketing effectiveness, and business performance against targets.
- Generate and integrate consumer insights into marketing and business activities.
- Manage end-to-end innovation projects, including new product launches.
- Develop and execute 360° brand communication plans across digital and traditional media.
- Plan and manage category budget and P&L with a focus on efficiency and KPIs.
Requirements
- Bachelor’s degree in Marketing, Economics, Business, Communications, or a related field.
- 3–5 years of experience in Brand Management or Marketing.
- Strong strategic thinking and analytical skills for market and budget planning.
- Proficiency in working with cross-functional and global stakeholders.
- Leadership and influencing abilities with a sense of accountability.
- Excellent storytelling and presentation skills for senior audiences.
- Experience across digital, social, and traditional media channels.
- Fluent English.
Nice to have
- MBA preferred.