Performance-Oriented Social Media Specialist
Manage social media for diverse clients, combining creative content, performance marketing, analytics, AI tools, and continuous optimization to drive measurable growth.
Responsibilities
- Manage social media for diverse clients with a focus on performance, growth, and KPIs
- Translate business goals into content strategies that generate engagement, leads, and conversions
- Create posts, videos, and performance-driven campaigns using AI tools
- Track performance, analyze data, and turn insights into optimization actions
- Run A/B tests and experiment with content formats to improve ROI
- Collaborate with digital and sales teams to align social activity with revenue goals
Requirements
- Degree or certification in digital marketing, communications, media, or advertising
- Strong interest in performance marketing
- Strong analytical skills and comfort with metrics, dashboards, and KPIs
- Fluency in social media platforms and awareness of emerging trends
- Familiarity with Meta, TikTok, Canva, and Buffer
- Creativity, initiative, and a results-oriented approach
Nice to have
- Experience with Ads Manager
- Familiarity with ChatGPT, Midjourney, Jasper, or similar AI platforms