W
Senior Product Marketing Manager - AI
·Israel
HybridFull-timeProduct MarketingSoftware Development
Lead go-to-market strategy, positioning, and messaging for generative and agentic AI in a digital adoption platform. Drive product launches, sales enablement, and market research. Shape product roadmap and evangelize AI to customers and analysts.
Responsibilities
- Develop and execute go-to-market strategy including positioning, value-based messaging, pricing, packaging, and customer evidence for AI products.
- Conduct market research on the agentic software market, incorporating insights from competitors, customers, sellers, and industry experts to inform product roadmap and GTM execution.
- Create clear product positioning and value propositions that translate technical capabilities into user benefits, aligned with the overall platform narrative.
- Lead cross-functional product launches and build partner ecosystem strategies in coordination with GTM and R&D teams.
- Deliver sales training to ensure field effectiveness in positioning and selling AI solutions.
- Monitor product performance and commercial success metrics to identify growth opportunities.
- Serve as subject matter expert and product evangelist at industry events, with analysts, partners, and customers.
Requirements
- 8+ years of B2B SaaS marketing experience, with at least 3 years in product marketing.
- Hands-on experience with generative and/or agentic AI technologies.
- Strong market research and analytical skills to guide product strategy, positioning, and messaging.
- Demonstrated ability to experiment with new AI technologies and bring category-defining products to market.
- Experience tailoring product positioning and packaging for diverse industries, segments, and functions.
Benefits
- Hybrid work schedule combining remote and onsite collaboration.
- Inclusive culture celebrating uniqueness with employee resource groups.
- Continuous learning and career development opportunities.
- Quarterly wellness reimbursements, daily BrightBreaks, and annual Wellness Month.
- Health coverage options tailored to regional needs.
- Generous annual leave policy with additional RefreshMe Days.
- Robust retirement contributions.