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Senior Product Marketing Manager
·Israel
Not specifiedFull-timeProduct MarketingFood and Beverage ManufacturingRetail
Lead growth and innovation marketing for new categories and emerging brands, from market opportunity and consumer insight through positioning, product launches, P&L management, and commercial execution.
Responsibilities
- Identify market opportunities, target audiences, brand positioning, and value propositions
- Build new brands, storytelling, messaging platforms, and product innovation roadmaps
- Manage P&L, sales, market share, and marketing for new and emerging categories
- Lead end-to-end marketing campaigns, product launches, and point-of-sale activities
- Track campaign and commercial performance
- Manage, mentor, and guide Brand Managers
- Coordinate with R&D, Sales, Supply Chain, Finance, and external advertising, PR, and design agencies
Requirements
- Mandatory bachelor’s degree
- At least 3 years of senior FMCG or CPG marketing experience managing a category, brand, or growth engine
- Proven experience leading marketing processes from consumer insight through market rollout
Nice to have
- Master’s degree
- Food and Beverage industry experience
- Direct people management experience