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Product Marketing Lead
·Israel
Not specifiedFull-timeProduct MarketingEnterprise SoftwareFinancial Services
A high-growth B2B SaaS company in finance automation is seeking a Product Marketing Lead to establish and own its product marketing function. The role covers positioning, market intelligence, go-to-market strategy, product launches, sales and partner enablement, and adoption initiatives across EMEA,
Responsibilities
- Establish the product marketing function and foundational go-to-market processes
- Develop positioning, messaging hierarchies, personas, value propositions, and narratives
- Create regional and ERP-specific competitive intelligence and differentiation frameworks
- Conduct market, customer, competitor, win/loss, and product usage research
- Develop customer advocacy programs, including case studies, testimonials, and references
- Own launch planning and execution for ERP integrations, features, and product modules
- Build launch playbooks, activation plans, KPIs, and continuous improvement processes
- Create sales and partner enablement materials, including talk tracks, battlecards, objection guides, and one-pagers
- Support ICP and value proposition refinement for regional ERP ecosystems
- Develop product adoption, onboarding, in-product messaging, retention, and expansion frameworks
- Translate research and product insights into recommendations for Product, Sales, Marketing, and Customer Success
Requirements
- At least 5 years of product marketing experience in B2B SaaS
- Experience partnering with Product teams, contributing to roadmaps, and translating product usage into customer value
- Proven ability to develop positioning, messaging frameworks, personas, and competitor analyses
- Track record of delivering product or feature launches end to end
- Experience building product marketing foundations in a high-growth, sales-led environment
- Strong analytical ability across market research, product data, and go-to-market strategy
- Excellent communication and storytelling skills
- Ability to learn technical products quickly and explain complex concepts clearly
- Ability to work independently while collaborating across functions and time zones
Nice to have
- Experience with ERP ecosystems such as Acumatica, NetSuite, Sage, or Microsoft Dynamics
- Experience in payments, accounts payable automation, or financial workflow software
- Experience with global go-to-market strategies across multiple regions
Benefits
- Remote, hybrid, and flexible working options
- Opportunity to join a globally distributed team across APAC, North America, and EMEA
- Opportunity to contribute to a high-growth company