J
Marketing and Digital Specialist
·Israel
Not specifiedFull-timeProduct MarketingMedical Devices
Lead local marketing execution and digital capabilities for a healthcare and MedTech organization in Kibbutz Shefayim, Israel. Translate regional strategy into localized campaigns, content, launches, and customer engagement initiatives.
Responsibilities
- Support execution of the local marketing strategy
- Lead digital marketing campaigns, automation, and omnichannel engagement initiatives
- Create and localize content and global campaigns for the Israeli market
- Develop innovative digital initiatives and customer engagement programs
- Coordinate marketing activities with Sales
- Support product launches and portfolio promotion
- Manage PR activities
- Monitor campaign performance and ROI and drive continuous improvement
- Maintain consistent brand messaging and compliance with internal standards
Requirements
- Bachelor’s degree in marketing, business administration, or a related field
- At least 3 years of experience in sales and marketing and/or digital marketing
- Experience leading campaigns and initiatives end to end
- Experience with product launches and promotion
- Experience using CRM and marketing automation platforms
- Ability to measure campaign impact and analyze ROI
- Strong ownership, execution, collaboration, and communication skills
- Ability to manage multiple projects and stakeholders
Nice to have
- Digital marketing certification
- Healthcare or MedTech experience
- SEO experience