F
Head of Marketing & Growth
·Israel
RemoteFull-timeProduct MarketingDesign ToolsDeveloper Tools
Lead marketing and growth for an AI-powered design system automation platform. Own go-to-market strategy, create compelling video content, and build brand narrative to drive adoption among design and engineering teams.
Responsibilities
- Create and edit marketing videos for platforms like TikTok, YouTube, and LinkedIn
- Develop go-to-market strategy from scratch, identifying early adopters and effective channels
- Build brand narrative and messaging around design system automation
- Produce written, video, and visual content to drive awareness and sign-ups
- Engage with potential users and investors to gather insights and inform product and marketing
- Run experiments to test messaging, channels, and positioning
- Manage social media presence, community initiatives, and partnerships
- Work directly with founders to refine product story and positioning
Requirements
- Proven experience creating and editing marketing videos
- B2B SaaS marketing experience, ideally for developer-focused or design tools
- Ability to write human, non-corporate copy
- Comfort working in an early-stage, fast-moving environment
- Strategic thinking with ability to execute tactically
- Passion for design systems, developer tooling, or AI
- Ability to wear multiple hats as a founder-operator
- Understanding of growth loops and metrics
- Ability to handle ambiguity and figure things out
Nice to have
- Experience with developer-focused or design tools
Benefits
- Meaningful equity