Growth Manager
Own the full growth strategy for an established digital product with an active customer base. Drive marketing initiatives from strategy through execution, leveraging AI-powered workflows to accelerate delivery and optimize performance. This remote role combines growth marketing, lifecycle campaigns, conversion optimization, content creation, and automation in a highly autonomous environment.
Responsibilities
- Lead the overall growth strategy, including planning, execution, performance analysis, and ongoing optimization.
- Develop and manage email marketing and lifecycle campaigns, including segmentation, automation, A/B testing, personalization, and performance optimization.
- Drive conversion rate optimization across landing pages, pricing pages, sign-up flows, and checkout experiences through structured experimentation.
- Create and publish high-quality marketing content, including landing pages, blog articles, email campaigns, lead magnets, and social media content using AI-assisted workflows.
- Build and maintain marketing automation systems using tools such as n8n, Make, Zapier, or similar platforms.
- Monitor marketing performance using analytics platforms, identify growth opportunities, and present data-driven recommendations to stakeholders.
- Collaborate closely with product, support, SEO, and leadership teams to align growth initiatives with broader business objectives.
- Continuously test new tools, technologies, and AI capabilities to improve marketing efficiency, scalability, and campaign performance.
Requirements
- 5+ years of experience in growth marketing, preferably as a founding marketer, sole marketer, or key contributor within a small, execution-focused team.
- Proven experience designing and executing AI-powered marketing workflows that significantly improve productivity and campaign delivery.
- Strong expertise in email marketing and lifecycle management, with experience improving engagement, retention, and conversion metrics.
- Practical experience running conversion rate optimization experiments and making data-driven decisions based on measurable outcomes.
- Ability to independently execute complete marketing initiatives, from copywriting and campaign creation to landing page optimization, launch, and analysis.
- Experience creating content across multiple digital channels, including email, websites, blogs, and social media.
- Strong analytical skills with experience using marketing analytics and reporting tools to evaluate campaign performance.
- Excellent written communication skills and the ability to collaborate effectively in remote, asynchronous environments.
- Self-motivated, highly organized, and comfortable working autonomously while continuously learning and adopting new technologies.
- Availability for partial overlap with U.S. Eastern Time working hours.
Nice to have
- Experience with WordPress.
- Public AI-related content creation.
- Early-stage product growth experience.
- Measurable revenue impact.
- Audience building experience.
Benefits
- Competitive salary package.
- Fully remote work with the flexibility to work from anywhere.
- Comprehensive health insurance for eligible employees based on location.
- Life insurance and accidental coverage for eligible full-time employees.
- Flexible paid time off to support work-life balance.
- Paid parental leave.
- Local public holidays based on your country of residence.
- Learning budget covering professional software, books, and educational courses.
- Company-sponsored travel, including annual retreats and team meetups.
- Technology stipend and welcome package for new team members.
- Opportunity to work alongside experienced professionals on meaningful, high-impact products.
- Inclusive, collaborative culture focused on continuous learning, autonomy, and innovation.