P
Website Marketing Specialist
·Israel
On-siteFull-timePerformance MarketingSoftware Development
Own the end-to-end digital presence, managing vendor teams to deliver a multilingual WordPress site, drive conversion optimization through CRO and A/B testing, and integrate marketing technologies including HubSpot and AI chatbot.
Responsibilities
- Serve as primary point of contact for development, design, analytics, AI, and infrastructure vendors
- Direct vendor-led development of a multi-LOB, multilingual WordPress site, including migration and oversight of plugins, server, and security
- Maintain SEO/AEO best practices and performance standards
- Own CRO strategy, including A/B testing, popup optimization, and smart landing pages using GA4/GTM and CrazyEgg data
- Direct website design for visual and brand consistency, collaborating with PPC and social media
- Manage AI chatbot strategy (EN/HE), overseeing LLM/CDN setup and HubSpot integration
- Own integration and management of all marketing technologies connected to WordPress, including HubSpot and cookie consent compliance
Requirements
- Hebrew and English proficiency
- Proven WordPress development/management experience for multilingual, multi-LOB sites
- Experience managing external development, design, and technology vendors
- Expertise in GA4, GTM, CRO tools, and A/B testing platforms
- Strong SEO/AEO/AI Overview implementation experience
- Understanding of web security and compliance practices (including cookie consent)
- Experience integrating HubSpot forms and collaborating cross-functionally with marketing automation
Nice to have
- Familiarity with chatbot platforms and e-commerce or interactive tour technology