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User Acquisition Manager
·Israel
Not specifiedFull-timePerformance MarketingCybersecurity
Join a fast-growing consumer cybersecurity company to build its direct-to-app acquisition engine from scratch. You will find, test, and scale mobile-first channels, own account structure and bidding, and drive creative strategy. Work closely with Data and Creative teams in a transparent, collaborative environment.
Responsibilities
- Find, test, and scale mobile-first channels (Google UAC, Meta, TikTok, Apple Search Ads, mobile DSPs)
- Own account structure, budget allocation, and bidding across all channels
- Evaluate channels on payback and incrementality using MMP data and geo holdouts
- Lead creative strategy: brief the Creative team and maintain a steady testing cadence
- Quickly adapt to changes in platform rules and policies
Requirements
- 3+ years of mobile app user acquisition experience, with a track record of driving revenue from installs
- Hands-on expertise in at least one major mobile acquisition channel (Google UAC, Apple Search Ads, Meta, TikTok, Applovin)
- Comfortable building acquisition strategies from scratch with limited or incomplete data
- Proficiency with Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, Singular, or Branch
- Strong analytical skills and experience working with large data sets
- Experience running international campaigns, primarily targeting the US and English-speaking tier-1 markets
- Fluent English, both written and verbal