P
Senior User Acquisition Manager
·Israel
Not specifiedFull-timePerformance MarketingMobile Gaming
Lead user acquisition growth for a mobile gaming business by managing performance campaigns, analyzing player behavior, testing new approaches, and developing acquisition partnerships.
Responsibilities
- Plan, launch, and optimize user acquisition campaigns across DSPs, SDK networks, affiliates, and incentivized networks
- Collaborate with creative teams to design, test, and refine advertising creatives and marketing assets
- Analyze campaign performance, player behavior, and funnel metrics to identify growth opportunities
- Design and run structured A/B tests across channels, partners, and acquisition approaches
- Monitor industry trends, competitors, and emerging opportunities
- Build and maintain relationships with acquisition partners and platforms
- Coordinate with product, business intelligence, and creative teams on growth strategies
Requirements
- At least 3 years of performance marketing or user acquisition experience
- Proven experience running and optimizing campaigns with measurable ROAS and user growth results
- Strong data analysis skills and ability to translate insights into actions
- Advanced Excel or Google Sheets skills
- Fluent spoken and written English
- Bachelor’s degree in business, marketing, economics, or a related field
- Interest in gaming trends and player behavior
Nice to have
- Experience in the mobile gaming industry
- Experience with gaming studios, affiliates, brand marketing, DSPs, or SSPs
- Familiarity with Looker or Tableau
- Familiarity with AppsFlyer or Adjust
Benefits
- Supportive and collaborative work culture
- Opportunities for professional growth and development
- Opportunity to help shape the future of mobile gaming