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Paid Social Specialist
·Israel
On-siteFull-timePerformance MarketingiGaming
Join a leading online gaming company as a Paid Social Specialist. Support campaign execution on Meta and TikTok, test audiences and creatives, monitor performance, manage reporting and tracking, and collaborate with cross-functional teams to maximize campaign performance.
Responsibilities
- Support campaign setup and execution across Meta, Facebook, Instagram, TikTok, and other paid social platforms
- Test audiences, creatives, and campaign strategies to improve performance
- Monitor campaign results and identify optimization opportunities
- Manage reporting, dashboards, and performance insights
- Support tracking implementation, including pixels, events, and UTM tagging
- Work closely with creative, analytics, and tracking teams to maximize campaign performance
- Keep up to date with paid social trends, platform updates, and best practices
Requirements
- Experience in paid social media buying or digital performance marketing
- Exposure to iGaming, Gaming, Nutra, Dating, or other performance marketing verticals
- Knowledge of Meta Ads Manager and TikTok Ads Manager
- Understanding of key performance metrics including CPA, ROAS, CTR, CPM, and CVR
- Strong analytical mindset and attention to detail
- Confidence working with campaign data, reports, and spreadsheets
- Excellent organisational and communication skills
Nice to have
- Online gaming, casino, or sports betting experience
- Experience with Meta Pixel, TikTok Pixel, or Google Tag Manager
- Understanding of gambling regulations and compliance
- Exposure to international campaigns and multiple markets
- Passion for growth marketing and customer acquisition
Benefits
- Career growth and development opportunities
- Private Healthcare
- Food Allowance
- Life Insurance
- Leadership Training
- Keren Hishtalmut (Education Fund)
- Employee Assistance Programme
- Opportunity to work on globally recognised brands