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Head of D2C (E-commerce Lead)
·Israel
On-siteFull-timePerformance MarketingRetail Health and Personal Care Products
Lead and scale the direct-to-consumer e-commerce channel for a trusted consumer electronics brand. Own channel P&L, strategy, conversion rate optimization, paid media, and SEO. Drive growth on Shopify across international markets.
Responsibilities
- Own end-to-end D2C channel P&L, revenue, and profitability.
- Develop and execute growth roadmap for international Shopify stores.
- Manage funnel optimization, including landing pages, checkout, and upsells.
- Lead paid media and email marketing strategy, directing agencies and internal buyers.
- Drive organic, social, and AI discoverability through SEO and content.
- Monitor CAC, LTV, ROAS, AOV, CVR, and run growth experiments.
Requirements
- 5+ years in D2C e-commerce, with 3+ years owning a Shopify channel for a consumer brand.
- Deep expertise in Shopify, paid media, email marketing, and CRO.
- Proven track record managing agencies and contractors.
- Data-driven with strong analytical skills in attribution and margin math.
- Professional-level English.
Nice to have
- Experience with a global brand in US/UK/EU markets.
- Background in physical consumer products, especially consumer electronics.
- Familiarity with GA4 and attribution platforms like Triple Whale or Northbeam.