Growth Marketing Manager – SEO & Content Strategy
Own end-to-end growth marketing for an AI-powered iGaming platform. Drive organic and paid channels with a focus on SEO and content. Manage lead generation, email, and LinkedIn strategies to fuel B2B demand.
Responsibilities
- Own and execute SEO strategy, including keyword research, on-page and technical SEO, link building, and organic growth.
- Create and manage high-quality B2B content such as articles, guides, case studies, and landing pages.
- Own LinkedIn and social/community growth within the iGaming ecosystem.
- Drive lead generation through website, LinkedIn, and paid campaigns.
- Manage email marketing, newsletters, and marketing operations.
- Track performance, lead sources, and intent, using data to drive growth.
- Leverage AI tools daily for research, content creation, and reporting.
Requirements
- Proven experience in Growth or Digital Marketing, with hands-on SEO and content ownership.
- Strong understanding of how SEO, content, social, paid, and email work together.
- Strong written English and proven ability to create content that ranks and converts.
- Analytical mindset and experience with tools such as Google Analytics, Search Console, Ahrefs, or SEMrush.
- Experience with Webflow, WordPress, Framer, or similar platforms.
- High ownership, autonomy, and a hands-on approach.
Nice to have
- Experience in B2B SaaS or platforms is a strong advantage.
- iGaming or casino industry experience is highly preferred.