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Email Marketing Specialist
·Israel
Not specifiedFull-timePerformance MarketingFinTech
Seeking an email marketing specialist to drive customer engagement through personalized campaigns, data analysis, and performance optimization in a fintech startup environment.
Responsibilities
- Execute email marketing campaigns focused on customer engagement and personalized content.
- Analyze customer data to identify segments and create tailored email campaigns.
- Collaborate with Product, Data, and Customer Success teams to develop email strategies.
- Optimize email performance through testing copy, subject lines, and design.
- Manage campaigns using email automation tools (e.g., Customer.io, Braze).
- Grow email list and implement retention strategies to increase customer lifetime value.
- Ensure timely delivery, optimize open rates, and monitor deliverability.
Requirements
- 2+ years of experience in digital communication, ideally in B2C or fintech.
- Proficiency with email marketing tools such as Customer.io, Braze, or similar.
- Strong understanding of customer segmentation, personalization, and campaign optimization.
- Excellent written communication skills and ability to craft compelling emails.
- Ability to analyze and interpret data to refine email strategies.
Nice to have
- Experience in fintech or financial services.
- Experience with U.S.-based consumer-facing digital products.
- Comfortable in a fast-paced environment and taking initiative.