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Digital Marketing Manager
·Israel
Not specifiedFull-timePerformance MarketingPharmaceuticalsConsumer Services
Responsible for planning and executing comprehensive digital marketing strategies, managing performance campaigns and ecommerce D2C operations, leading data-driven customer journeys, and overseeing a small team.
Responsibilities
- Plan, develop, implement, and operate the company's digital strategy across marketing, ecommerce, database, and digital transformation.
- Manage all digital marketing activities while coordinating internal and external teams to meet targets.
- Identify opportunities for new digital activities and innovative digital business ventures.
- Consult and operate digital assets for the group as needed.
Requirements
- 5-7 years of experience in digital and digital marketing.
- At least 4-5 years hands-on experience managing digital marketing campaigns with emphasis on performance, media buying (Google, Meta), working with suppliers/agencies/influencers, analytics, optimization, and KPIs.
- At least 2-3 years managing e-commerce activities, including D2C site management, conversion funnel, campaigns, sales targets, and reporting.
- Hands-on experience leading data-driven customer journeys.
- Experience working with databases and understanding CRM / Marketing Automation.
- Previous experience managing 1-2 employees.
- Service orientation, ability to work under pressure, personal responsibility, commitment, detail-oriented data analysis, and assertiveness.