P
Creative Strategist Lead
·Israel
Not specifiedFull-timePerformance MarketingeCommerce
Lead creative strategy and performance marketing for a DTC brand, managing a team of editors and designers to produce high-converting ad campaigns on Meta, TikTok, and YouTube. Analyze performance data to optimize creative and scale growth.
Responsibilities
- Lead and mentor a team of video editors, designers, and copywriters.
- Own campaign strategy across Meta, TikTok, and YouTube, developing high-converting hooks and themes.
- Conduct deep consumer research to inform messaging frameworks.
- Analyze key performance metrics (Hook Rate, CTR, CVR, ROAS) to optimize creative performance.
- Write detailed briefs and ad scripts for internal and UGC creators.
Requirements
- 3-5+ years in Creative Strategy, Performance Creative, or Growth Marketing within DTC.
- Proven leadership in managing creative talent or production teams.
- Expertise in scaling paid social ads on Meta, TikTok, YouTube, and short-form video.
- Strong understanding of direct response principles and creative testing.
- Analytical skills to translate data into actionable creative iterations.
- Excellent communication and project management skills.