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Campaign Systems & Technical Analyst
·Israel
HybridFull-timePerformance MarketingIT Services and IT Consulting
Design, build, and schedule complex marketing campaigns using Unica. Manage system tables, troubleshoot platform issues, and optimize data workflows. Collaborate with business leads to translate marketing strategies into technical requirements. Requires strong SQL and Unica Campaign experience.
Responsibilities
- Design, build, segment, and schedule complex marketing campaigns in Unica, including A/B control groups and target audiences.
- Maintain Unica system tables, troubleshoot platform issues, and manage backend server workflows.
- Partner with business leads to translate marketing strategies into clear technical specifications.
- Optimize data workflows, develop new campaign capabilities, and implement new distribution channels.
Requirements
- Strong experience with Unica Campaign and deep familiarity with Unica System Tables.
- High proficiency in SQL and hands-on technical capabilities with data architecture and servers.
- Proven experience gathering business requirements and translating them into technical deliverables.
- High independence, strong task prioritization, and end-to-end ownership.