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Amazon PPC Manager
·Israel
HybridFull-timePerformance MarketingHealth and Personal Care
Full ownership of Amazon advertising across multiple international marketplaces. Manage multi-million dollar budgets, campaign strategy, keyword research, and performance analysis. Collaborate with creative and operations teams to align ad spend with product readiness. Drive profitable growth through data-driven decisions and continuous testing.
Responsibilities
- Own full Amazon advertising strategy and execution across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
- Manage multi-million dollar annual media budgets across markets and SKUs, hitting ACOS, TACOS, and profitability targets.
- Build and optimize campaign architecture, including keyword research, negative targeting, bid and budget management.
- Develop tailored advertising strategies for each product lifecycle stage.
- Conduct daily and weekly performance analysis and reporting, translating data into actionable insights.
- Monitor competition and market trends, including pricing and conversion shifts.
- Collaborate with listings, creative, and operations teams to ensure spend aligns with inventory, pricing, and promotions.
- Maintain a testing backlog to evaluate targeting, bids, placements, and creative.
Requirements
- 3+ years hands-on Amazon PPC management with significant budget ownership.
- Proven track record of driving profitable growth via Amazon ads.
- Expert in bulk operations, advertising reports, Search Query Performance, and Brand Analytics.
- Proficiency with Amazon PPC and analytics tools (e.g., Helium 10, Data Dive, Sellerboard, Perpetua, Pacvue).
- Understanding of the interplay between paid and organic performance on Amazon.
- Ability to connect ad spend to margin and unit economics.
- Experience in budget planning across steady-state, deal days, and peak events.
- High availability and flexibility during peak events like Prime Day and Q4.
- Professional English, written and spoken.
Nice to have
- Experience in additional markets (UK, Germany, Canada, Australia, etc.).
- Background in physical consumer electronics or high-consideration products.
- Experience with Amazon DSP.
- Experience with Amazon Marketing Cloud (AMC) and audience building.
- Experience with Amazon Attribution.
- Familiarity using AI tools (e.g., Claude, ChatGPT) for advertising data analysis.
- Open to hybrid work in Israel.