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Strategic Planner
·Israel
HybridFull-timeBrand ManagementAdvertising Services
Seeking a Strategic Planner to bridge clients, consumers, and creative teams. Transform market insights into compelling campaigns, develop brand positioning, and lead consumer research. Requires analytical thinking, marketing strategy experience, and strong communication skills.
Responsibilities
- Gain deep understanding of clients' brands, previous campaigns, business objectives, and campaign needs.
- Partner with Creative teams to develop clear and inspiring briefs that translate client requirements, market research, and consumer insights into actionable creative direction.
- Develop campaign strategies including brand positioning, differentiation, audience understanding, and effective communication methods.
- Conduct independent market and consumer research, collaborating with research agencies and survey providers to gather and analyze quantitative and qualitative data.
- Identify emerging market trends, cultural shifts, and consumer behaviors to uncover strategic opportunities.
- Prepare compelling presentations and confidently present strategic recommendations and campaign insights to clients.
Requirements
- Strong analytical thinking combined with creativity and strategic problem-solving skills.
- Strong multidisciplinary capabilities combining analytical, creative, marketing, and business thinking.
- Experience in market research, advertising, marketing strategy, and consumer insights.
- Excellent presentation, storytelling, and communication skills.
- Fluent Hebrew and strong English communication skills.
Nice to have
- Experience in product marketing, brand management, content creation, or copywriting.
- Relevant academic background.
Benefits
- One work-from-home day per week
- Dog friendly offices