Senior Marketing Strategist & Content Creator
Responsible for developing and executing the marketing strategy for a music discovery platform. Define brand positioning, plan campaigns, and identify growth opportunities across digital channels. Lead creative pre- and post-production workflows, manage a global team of freelancers, and analyze campaign performance to optimize user acquisition.
Responsibilities
- Develop and execute global marketing strategies
- Define brand positioning and storytelling
- Plan and scale multi-channel campaigns
- Identify growth opportunities across digital channels
- Lead creative pre- and post-production workflows
- Manage and direct a global team of freelance designers and video editors
- Analyze campaign performance and leverage data to optimize growth
- Drive user acquisition and community scaling
Requirements
- Extensive experience executing marketing strategies with prominent musicians, international music festivals, and leading global art and music brands
- Proven track record of managing and directing a global network of freelance creative talent
- Deep-rooted passion for music culture, curated listening experiences, and digital media innovation
- Advanced skills in planning, executing, and scaling high-impact, multi-channel marketing strategies
- Strong eye for visual storytelling with hands-on experience in creative direction and production
- Proficiency in Facebook, Instagram, TikTok, YouTube, and Reddit, with understanding of content formats, audience behavior, and growth levers