J
Head of Marketing
·Israel
On-siteFull-timeBrand ManagementRetail Luxury Goods and Jewelry
Lead the marketing strategy and execution for a luxury jewelry brand, managing campaigns, content, social media, and analytics to drive growth.
Responsibilities
- Manage the company's marketing system and lead marketing strategy in line with business goals
- Build monthly, quarterly, and annual marketing work plans and Gantt charts
- Manage and lead paid digital campaigns on Meta and Google, including vendor management, budget management, and performance tracking
- Lead content and creative initiatives, including photo shoots, productions, briefs, and work with content teams and suppliers
- Plan and manage influencer and content creator activities from planning to performance measurement
- Responsible for website marketing activities, including content, visibility, promotions, conversion rate optimization, and organic promotion
- Manage social media activities and lead the brand's content line
- Manage customer communications via newsletters, SMS, automations, and customer journeys
- Initiate and lead collaborations, events, and special customer activities
- Track marketing KPIs, analyze data, derive insights, and continuously improve activities
- Work closely with company management and manage external suppliers and partners
Requirements
- At least 3 years of experience in a significant marketing role, with an advantage for experience managing a marketing domain or system
- Experience and strong understanding of 360° marketing and digital worlds
- Practical familiarity with paid campaigns on Meta and Google
- Experience working with external suppliers, agencies, and creative professionals
- Ability to manage multiple projects and processes simultaneously and drive them end-to-end
- Strong analytical skills and understanding of measurement, budgets, and performance
- Business acumen, initiative, independence, and decision-making ability
- Practical experience using AI tools for marketing, content, research, and workflow optimization
- Excellent Hebrew and very good English
Nice to have
- Affinity for fashion, lifestyle, jewelry, and luxury worlds
Benefits
- Central and significant role with direct impact on company activity and growth
- Broad responsibility with freedom for initiative, creativity, and leading new initiatives
- Work with the JB JEWELERS house brand and leading international luxury brands
- Direct work with company management and partnership in decision-making
- Professional, dynamic, and family-like work environment
- Opportunities for development and expanding areas of responsibility over time
- Full-time position at company offices in Tel Aviv
- Rewarding salary for suitable candidates, including bonuses