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Consumer & Market Insights Manager
·Israel
HybridFull-timeBrand ManagementConsumer Goods
Lead consumer and market insights for a consumer goods marketing division in a hybrid role based in Airport City, Israel. Serve as a strategic partner to marketing teams and leadership by translating market, sales, and consumer research into brand and business recommendations.
Responsibilities
- Lead the consumer and market insights function as a strategic partner to marketing teams and division leadership.
- Analyze market, category, and brand performance using sales data, market share data, StoreNext, and other information sources.
- Lead end-to-end market research and consumer insight projects.
- Support brand, category, and portfolio strategy development.
- Support innovation and new product development processes.
- Evaluate marketing creative and campaigns and assess marketing effectiveness.
- Identify consumer and marketing trends and translate them into business opportunities.
- Collaborate with marketing, sales, development, data teams, research institutes, and suppliers.
- Present insights and recommendations to leadership and professional teams in Hebrew and English.
- Work in a hybrid arrangement with three days in the office and two days from home.
Requirements
- Bachelor’s degree in social sciences, marketing, business administration, economics, or a related field.
- Experience analyzing market and sales data and developing business insights and recommendations.
- Experience working with research institutes and leading research projects.
- Experience using StoreNext and marketing databases.
- Very high-level English communication skills, written and spoken.
Nice to have
- A master’s degree.
- Experience in a market research institute, advertising strategy planning, or business-side CMI.