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Senior Marketing Project Manager
·Israel
Not specifiedFull-timeProject ManagementFashion
Lead and execute multi-channel marketing campaigns, drive TikTok Shop growth, manage global franchise partner relations, and collaborate with cross-functional teams to ensure alignment with business goals. Analyze performance metrics to optimize ROI.
Responsibilities
- Lead end-to-end marketing campaigns and cross-functional projects from inception to delivery.
- Drive the strategy, launch, and growth of TikTok Shop in collaboration with platform partners.
- Manage marketing projects for global franchise expansion, ensuring brand consistency and localized campaign success.
- Collaborate with Design, E-commerce, Content, and Commercial teams to align marketing efforts with product launches and business targets.
- Monitor key performance indicators, analyze project outcomes, and drive continuous optimization.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or a related field (or equivalent senior-level project management experience).
- 3-4+ years of experience in marketing project management, preferably in retail, e-commerce, or fashion.
- Hands-on experience with TikTok Shop, including brand operations and communication with TikTok teams.
- Demonstrated ability to manage marketing workflows and relationships with franchisees or retail partners.
- Deep understanding of digital marketing channels, social commerce, and omnichannel strategies.
- Exceptional organizational, multitasking, and time-management skills.
- Strong analytical and problem-solving skills with a focus on continuous optimization.
- Excellent verbal and written English communication skills with cross-functional leadership ability.