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Senior Product Manager, Advertising & Publisher Monetization
·Israel
RemoteFull-timeProduct ManagementAdTechDigital Publishing
Join a digital publishing company to lead advertising monetization strategy across a large portfolio of high-traffic platforms. You will shape the product roadmap, balancing revenue growth with user experience, and drive data-informed decisions through cross-functional collaboration with engineering, analytics, and ad operations teams.
Responsibilities
- Define and manage the advertising product roadmap, prioritizing initiatives that increase monetization while maintaining a high-quality user experience.
- Collaborate with Ad Operations to optimize ad placements, layouts, refresh strategies, lazy loading, video advertising, native formats, and other monetization opportunities.
- Partner with engineering teams to implement advertising technologies and support new monetization capabilities.
- Work closely with analytics, SEO, marketing, and revenue teams to identify growth opportunities and monitor advertising performance.
- Analyze key performance indicators such as RPM, eCPM, fill rate, CTR, viewability, revenue per session, Core Web Vitals, and user engagement.
- Lead A/B testing programs to evaluate advertising layouts, page templates, navigation, and optimization strategies.
- Evaluate advertising platforms, header bidding solutions, SSPs, exchanges, and strategic monetization partners.
- Develop detailed product requirements, user stories, acceptance criteria, and implementation plans.
- Present performance insights, experimentation results, and strategic recommendations to leadership.
- Monitor industry trends in programmatic advertising, privacy regulations, AI-powered optimization, identity solutions, and publisher technologies.
Requirements
- 5+ years of product management or product ownership experience within digital publishing, advertising technology, e-commerce, or consumer web platforms.
- Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a related field.
- Strong understanding of programmatic advertising ecosystems, publisher monetization strategies, and digital advertising operations.
- Experience working with platforms such as Google Ad Manager, header bidding solutions, SSPs, exchanges, or similar monetization technologies.
- Proficiency with analytics and experimentation platforms such as GA4, Domo, Looker, VWO, Optimizely, or equivalent tools.
- Strong knowledge of advertising performance metrics, including RPM, eCPM, fill rate, viewability, latency, CTR, and revenue per session.
- Familiarity with Core Web Vitals, SEO best practices, page performance optimization, and advertising technology integrations.
- Proven experience leading experimentation initiatives that deliver measurable business and revenue improvements.
- Excellent project management, prioritization, communication, and cross-functional collaboration skills.
- Analytical mindset with the ability to transform complex data into actionable product strategies and business decisions.
Benefits
- Competitive salary aligned with experience and qualifications.
- Fully remote work opportunity.
- Opportunity to lead monetization strategy across high-traffic digital platforms with significant business impact.
- Collaborative environment with cross-functional exposure to product, engineering, analytics, marketing, and revenue teams.
- Opportunity to work with modern advertising technologies, AI-driven optimization, and large-scale experimentation.
- Professional growth through ownership of strategic product initiatives and data-driven decision-making.