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Director of Business Applications

·Israel
HybridFull-timeProduct ManagementAdTech

Lead the strategy, roadmap, and delivery of global Go-To-Market business applications, including Salesforce and modern sales tools. Manage a team, drive GenAI-powered workflows, and partner with senior stakeholders to build scalable solutions. Hybrid role based in Tel Aviv.

Responsibilities

  • Lead the GTM Applications team, including people management, mentoring, hiring, and career development.
  • Own the roadmap, delivery, and evolution of Salesforce and the broader GTM applications portfolio.
  • Partner with Sales, Marketing, Sales Operations, and Professional Services leaders to translate business needs into scalable technical solutions.
  • Drive the adoption of GenAI-powered agents, automations, and AI-native workflows across GTM systems.
  • Establish governance, architecture, and delivery processes to ensure scalable, secure, and high-quality business applications.
  • Manage vendor relationships, licensing, budgets, and evaluate emerging technologies to continuously improve the GTM technology stack.

Requirements

  • 3+ years of experience leading teams in a Business Applications, Salesforce, or GTM Systems environment.
  • 5+ years of hands-on Salesforce experience (Sales Cloud and/or Service Cloud), including implementation, configuration, and architecture.
  • Strong knowledge of modern sales tools (such as Clay, Similarweb, Gong, DealHub, or similar platforms).
  • Deep understanding of GTM business processes, including lead-to-cash, pipeline management, customer success, and marketing automation.
  • Hands-on familiarity with GenAI technologies, including LLMs, prompt engineering, RAG, AI agents, and their application in enterprise systems.

Nice to have

  • Hands-on development experience with Apex, Lightning, Flows, or scripting/integration technologies.
  • Experience building or deploying GenAI-powered solutions in production enterprise environments.

Benefits

  • Comprehensive health benefits
  • Fully stocked kitchen
  • Gym partnerships and parking
  • Hybrid work schedule with 3 days in-office

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