P
Digital Growth & Analytics Senior Director
·Israel
On-siteFull-timeProduct ManagementManufacturingFood and Beverage
Lead the global digital growth transformation, integrating data analytics, digital marketing, and loyalty/subscription into a connected growth engine. Drive CLTV-led omnichannel growth, build advanced capabilities in AI and automation, and influence senior stakeholders across markets. The company is a consumer goods manufacturer in the food and beverage industry.
Responsibilities
- Define and lead the global digital growth strategy and operating roadmap across data, media, and loyalty capabilities.
- Integrate data analytics, digital marketing, and loyalty/subscription into a connected growth engine spanning marketing, DTC, and markets.
- Drive CLTV-led omnichannel growth through tighter integration of audience strategy, media, CRM, loyalty, and commercial execution.
- Build a future-ready consumer growth infrastructure including data automation, AI-enabled optimization, advanced measurement, and martech capabilities.
- Establish measurement and decision frameworks linking consumer, media, and commercial investments to business outcomes (CLTV, CAC, ROAS, retention, penetration).
- Translate consumer and performance insights into category, media, and marketing communication decisions and support market-level prioritization and execution.
- Lead governance of major digital investments and business cases, including technology and capability CAPEX decisions where relevant.
- Drive global operating rhythms and performance management across markets while balancing standardization with local flexibility.
- Build advanced organizational capability in AI, automation, digital growth, experimentation, and performance optimization.
- Act as senior advisor and partner to HQ and market leadership teams on digital growth priorities and transformation roadmap.
Requirements
- MBA or equivalent Master’s degree in Business, Analytics, Engineering, Digital, or related field preferred.
- Strong quantitative and commercial foundation with deep understanding of digital growth economics, media effectiveness, and consumer analytics.
- 15–20 years of leadership experience in digital-first, data-led, eCommerce, or consumer technology environments.
- Proven track record leading transformation across data, media, CRM, loyalty, and commercial growth functions.
- Experience scaling digital growth capabilities across global or regional organizations with strong market enablement component.
- Experience in subscription, recurring-revenue, DTC, or eCommerce-first business models strongly preferred.
- Strong executive presence with demonstrated ability to influence senior business and functional leaders.