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Brand Growth Lead
·Israel
HybridFull-timeProduct ManagementHealth & WellnesseCommerce
Take full ownership of a consumer brand and drive its growth from seven to eight figures and beyond. Operate as the business owner, leading strategy across acquisition, product, funnels, monetization, lifecycle, and customer experience. Collaborate with specialists in performance marketing, creative, content, data, and operations to identify opportunities and execute with speed. This hybrid role is based near Tel Aviv with two remote days per week.
Responsibilities
- Own the commercial performance and long-term growth of a consumer brand, developing strategy and roadmap to accelerate revenue, profitability, acquisition, retention, and lifetime value.
- Identify high-impact opportunities across acquisition, creative strategy, conversion optimization, pricing, offers, product, lifecycle, and customer experience.
- Partner with cross-functional teams to align priorities, remove bottlenecks, and execute with speed and accountability.
- Turn customer insights and business data into clear hypotheses, experiments, and scalable growth initiatives.
- Monitor business performance, define success metrics, and continuously improve results through rapid experimentation and disciplined execution.
- Leverage AI and modern tools to improve research, decision-making, execution, and operational efficiency.
Requirements
- Proven track record of driving measurable business growth in DTC, consumer technology, subscription, e-commerce, or direct-response businesses targeting the US market.
- Strong expertise in at least one of: Growth, Product, Performance Marketing, CRO, Lifecycle, or Monetization, with the ability to think across the entire business.
- Exceptional analytical skills and deep understanding of growth metrics, customer behavior, experimentation, and business economics.
- Highly entrepreneurial mindset with strong ownership and ability to navigate ambiguity.
- Experience leading cross-functional initiatives and influencing teams without direct authority.
- Equally comfortable setting strategy and rolling up your sleeves to execute.
- Hands-on experience using AI to improve quality, speed, and effectiveness of work.
Nice to have
- Experience scaling consumer apps or web-to-app businesses.
- Experience in subscription or recurring-revenue models.
- Founder experience or entrepreneurial side projects.
- Experience in health and wellness.