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Marketing Measurement and Attribution Lead
·Israel
Not specifiedFull-timeBusiness IntelligenceEntertainmentSocial MediaLive Streaming
Lead marketing measurement and attribution initiatives across web and mobile platforms. Build tracking infrastructure, ensure data quality, and collaborate with cross-functional teams to optimize campaigns.
Responsibilities
- Own end-to-end marketing attribution setup across web and mobile platforms.
- Build and maintain tracking plans, event schemas, and conversion pipelines.
- Collaborate with product and development teams to implement pixel, event, and API-based tracking solutions.
- Diagnose and resolve tracking issues and data discrepancies proactively.
- Define and enforce best practices for data hygiene and marketing analytics.
- Work with development, marketing, product, and BI teams to ensure data alignment and campaign optimization.
Requirements
- Experience in technical marketing analytics or attribution, preferably in B2C companies.
- Familiarity with web and mobile tracking, including UTM parameters, pixels, deep links, and server-side tracking.
- Hands-on expertise with attribution platforms.
- SQL proficiency and ability to work with large datasets.
- Strong working knowledge of Google Analytics 4, Google Tag Manager, Firebase, BigQuery, and Looker/Data Studio.
- Experience aligning cross-functional teams across product, marketing, and engineering.