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Head of Marketing

Romaniuk AI·ברחבי העולם·enru
מרחוקמשרה מלאהPerformance MarketingConsumer Software

Lead marketing strategy and a team of channel specialists for a live consumer app and a launched subscription product. Own the channel mix, marketing budget, and growth toward 100,000 paying users within 6–12 months.

תחומי אחריות

  • Set positioning, customer journey, offers, funnels, and competitive strategy
  • Choose and develop a balanced mix of acquisition channels, including paid media, agencies, CPA networks, affiliates, influencers, SEO, and referrals
  • Lead channel specialists and manage external buyers and contractors
  • Monitor advertising accounts, hypotheses, spending, and channel performance
  • Own cost per payment, payback, and LTV/CAC across automated funnels
  • Turn market insights into product and landing-page improvements to increase conversion
  • Test promising channels hands-on and build teams to scale them
  • Grow paying users from 1,000 toward 100,000 within 6–12 months

דרישות

  • At least 5 years of B2C IT product marketing experience, ideally with a web service or subscription app
  • Experience as a Head of Marketing, Growth lead, CMO, or CMO's deputy at a product that grew during your tenure
  • Personal responsibility for a marketing budget of at least $50,000 per month
  • Experience testing at least 10 traffic sources
  • Knowledge of subscription unit economics, including cohorts, LTV, churn, and payback
  • Ability to present examples of working marketing documents and explain relevant cases
  • Fluent Russian

יתרון

  • Experience in iGaming, betting, dating, crypto, or high-volume Telegram apps
  • Experience with strict advertising moderation
  • Background as a media buyer who moved into in-house product marketing
  • Experience running a business or launching one or two IT products
  • Ukrainian language skills

הטבות

  • Fully remote from any country
  • Full-time role dedicated to the project
  • Monthly compensation of $5,000–$10,000, depending on experience
  • Bonus formula set in the offer, with potential for an additional percentage later
  • Compensation paid in USDT
  • Direct access to the founder and ownership of marketing strategy, channels, team, and budget

רלוונטיות

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המשרות הפתוחות החדשות ביותר בתחום Performance Marketing.

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לא צויןמשרה מלאהPerformance MarketingJewelryFashion

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