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Marketing Lead

Game Development Jobs·Tver, רוסיה·ruen
היברידילא צויןPerformance MarketingVideo Games

Lead marketing for a mobile game and a VR game, setting launch strategy and coordinating a team and external partners. The role covers positioning, paid user acquisition, creative production, PR, and performance measurement. Office, hybrid, and remote work are offered, with relocation assistance.

תחומי אחריות

  • Set positioning, target audiences, priority markets, and promotion channels; build a phased marketing plan through global launch
  • Assign and review work for two junior team members, coach them, and manage delivery
  • Select and oversee external creative production, user acquisition, and PR partners; review agreements with partners and bloggers
  • Brief, coordinate, and approve marketing assets, including short-form videos, trailers, and gameplay footage
  • Plan and launch paid user acquisition with the UA team, test creatives, and monitor CPI, ROAS, and payback
  • Set the PR strategy, work with press and events, and pursue App Store featuring
  • Oversee Steam marketing for the VR game, including its store page, festivals, and wishlists

דרישות

  • At least 3 years of mobile game marketing experience, including at least 1 year in a lead role
  • Successful launch case studies with measurable results
  • Ability to set priorities, build processes, mentor junior staff, and manage timelines and budgets
  • Experience with analytics services and marketing and product metrics, including App Store ASO and Steam
  • Familiarity with Firebase or Google Analytics and AppMagic or Sensor Tower; ability to calculate CPI, LTV, and payback and make data-based decisions
  • Understanding of content and promotion on TikTok, Instagram, YouTube, Discord, and Reddit
  • English proficiency at B2 level or higher

יתרון

  • Experience marketing music or rhythm games and knowledge of music trends
  • Experience marketing games on Steam
  • Understanding of game design and retention metrics
  • Basic video editing or graphic design skills for preparing references
  • Experience with the US market

הטבות

  • Flexible schedule
  • Paid vacation and sick leave
  • Office, hybrid, or remote work
  • Relocation assistance

רלוונטיות

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