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Head of Monetization
היברידימשרה מלאהRevenue ManagementMobile Apps
Own monetization strategy and P&L across a portfolio of approximately 70 mobile applications, scaling advertising and subscription revenue through analytics, automation, and experimentation.
תחומי אחריות
- Own portfolio-wide monetization strategy and P&L targets, including ad revenue, subscriptions, ARPDAU, LTV, and ROAS payback.
- Scale programmatic ad mediation, managing waterfalls, floor pricing, bidding configurations, and partner relationships.
- Improve subscriptions and paywalls through ongoing tests of pricing, trials, offer placement, and retention.
- Work with M&A, user acquisition, and R&D teams to assess acquisition targets, model payback, and investigate monetization anomalies.
- Automate repetitive advertising operations workflows.
דרישות
- At least 5 years of mobile app monetization experience, including 2 years in a senior or lead role overseeing multi-app portfolios.
- Hands-on expertise with ad mediation platforms and subscription tools, including configuration, entitlements, and dashboards.
- Strong analytics skills, including raw data exports, SQL or BigQuery, cohort analysis, and LTV modeling.
- Experience balancing ad placements and subscription mechanics with user retention, app ratings, and store compliance.
- Professional fluency in English.
יתרון
- Experience with AdMob.
- Familiarity with mobile measurement partners such as Singular.
- Experience using AI tools to scale output.