Director of Pricing and Monetization
Define and execute pricing strategy to support revenue growth, profitability, and market competitiveness. Build scalable pricing frameworks and lead monetization across products, customer segments, and geographies in partnership with Product, Finance, Commercial, Marketing, Revenue Operations, and a
תחומי אחריות
- Design and maintain enterprise-wide pricing frameworks, models, policies, approval processes, and pricing architecture for new products and markets.
- Develop bundled offerings, packaging strategies, tiered pricing, and subscription models; measure and optimize bundle performance.
- Lead willingness-to-pay research, customer interviews, surveys, conjoint analysis, and segmentation; turn findings into pricing recommendations.
- Monitor competitor pricing, packaging, discounts, and market trends; benchmark positioning and recommend pricing actions.
- Develop elasticity and price-volume models, evaluate the impact of pricing changes, track pricing KPIs, and identify opportunities to improve revenue and margins.
- Partner across Product, Finance, Commercial, Revenue Operations, Marketing, and Data; advise executives, lead pricing forums, and manage and develop the pricing team.
דרישות
- At least 8 years of experience in pricing, strategy, product management, revenue management, consulting, or commercial excellence.
- At least 4 years leading pricing strategy or monetization initiatives.
- Experience building pricing frameworks and governance models.
- Strong background in market research and willingness-to-pay methods.
- Experience designing pricing bundles, packaging strategies, and commercial offers.
- Experience leading pricing transformations in complex organizations.
יתרון
- Experience in payments, fintech, SaaS, software, technology, telecommunications, financial services, or marketplaces.
- Familiarity with CPQ platforms, pricing systems, revenue management tools, advanced pricing analytics, AI-driven pricing, or revenue optimization.