Marketing Manager – Semiconductor Product Portfolios
Lead strategy and portfolio development for assigned products in a semiconductor metrology division. The role connects customer and market needs with future technology, product opportunities, and investment decisions.
תחומי אחריות
- Develop and maintain a three- to five-year strategy and roadmap for assigned product portfolios.
- Research customer technology roadmaps, emerging applications, market dynamics, competitive positioning, and emerging technologies.
- Identify business opportunities, threats, customer needs, and portfolio gaps.
- Develop TAM, SAM, WFE, market assessment, and business case analyses to support investment decisions.
- Own market requirements documentation, including product positioning, value proposition, pricing strategy, and segmentation.
- Manage early product life-cycle activities through Gate 2 before transition to product customer management.
- Translate market and customer insights into priorities for future technology and product development.
- Present market analyses, business cases, and portfolio recommendations to internal decision-makers.
- Collaborate with customers, CTO, advanced technology, R&D, product customer management, and business group teams.
דרישות
- Master’s degree in physics, materials science, electronics, optics, or a related technical discipline.
- At least 3 years of engineering experience in the semiconductor equipment industry.
- Strong knowledge of semiconductor processes and equipment.
- Experience in applications, product marketing, product management, or a similar customer-facing technical or business role in a global technology company.
- Strong strategic and business thinking, including market analysis, competitive assessment, and business case development.
- Ability to build customer relationships and influence cross-functional teams.
- Excellent communication, presentation, and interpersonal skills.
- Willingness to travel internationally frequently.
יתרון
- Experience developing market requirements, business cases, or portfolio investment recommendations.
- Experience working with strategic semiconductor customers.
- Knowledge of metrology, process control, inspection, or related semiconductor manufacturing technologies.
- Experience collaborating with R&D, technology, product management, and business group stakeholders.