F
Senior Paid Search Strategist
מרחוקמשרה מלאהPerformance MarketingDigital MediaFinancial Services
Lead paid search strategy and growth for key categories in a financial services business. Own performance plans and roadmaps, identify growth opportunities, and drive testing and cross-functional initiatives.
תחומי אחריות
- Set category strategy, growth plans, and roadmaps, balancing near-term performance with long-term capability development.
- Own category performance, including revenue, profitability, volume, efficiency, and growth targets.
- Develop forecasts, analyze performance trends, identify causes of variance, and recommend actions.
- Review accounts and campaigns to identify optimization and expansion opportunities.
- Design and lead testing frameworks and experiments; scale successful PPC tactics, automation, and audience strategies.
- Assess market trends, platform developments, and new capabilities to identify opportunities and risks.
- Partner with publishers and platform representatives on beta programs and product innovations.
- Work with Product, Engineering, Business Development, Finance, Compliance, Analytics, and leadership to advance initiatives.
- Build business cases, secure stakeholder alignment, and present performance insights and recommendations.
- Share best practices and influence performance beyond directly owned categories.
דרישות
- 8+ years of paid search or SEM experience, including extensive Google Ads and Microsoft Ads experience.
- Track record of owning and growing large-scale PPC programs and delivering measurable business results.
- Advanced knowledge of paid search automation, smart bidding, and audience targeting.
- Experience managing significant budgets and driving revenue and profitability growth.
- Strong forecasting, planning, and performance analysis skills.
- Knowledge of web analytics platforms, including Google Analytics and internal reporting tools.
- Experience with competitive intelligence and market research tools such as SEMrush, Adthena, or Similarweb.
- Ability to influence cross-functional stakeholders and present strategic recommendations to senior audiences.
- Advanced Excel and data analysis skills.
- Bachelor's degree required.