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Senior Lifecycle Marketing Manager
לא צויןמשרה מלאהPerformance MarketingEnterprise Software
Own lifecycle marketing strategy and execution, building scalable, personalized programs that drive revenue and meaningful customer actions throughout the journey.
תחומי אחריות
- Set lifecycle marketing strategy for an assigned funnel area, with revenue as the primary success measure
- Build scalable lifecycle infrastructure, including segmentation, behavioral triggers, channel orchestration, and journey design
- Lead cross-functional initiatives with product, sales, customer success, data, and engineering teams
- Design and run multi-channel campaigns across email, in-app, push, SMS, and other channels
- Create personalized, behavior-driven journeys that encourage product adoption, engagement, and upgrades
- Use behavioral data and AI to improve personalization and campaign relevance
- Own the testing roadmap and use experiment results to evolve lifecycle strategy
- Partner with data and engineering teams on event schemas, audience logic, and reliable behavioral data
- Translate performance results into recommendations on investment, priorities, and strategy
דרישות
- At least 6 years of experience in lifecycle, CRM, or growth marketing, including work in a SaaS, product-led growth, or subscription business
- Demonstrated ability to drive measurable revenue outcomes with clear attribution
- Experience owning lifecycle strategy end to end, including frameworks, priorities, and tradeoffs
- Ability to design scalable segmentation models, behavioral triggers, and customer journeys
- Experience using behavioral data and automation to deliver personalized communications at scale
- Experience defining event taxonomies and working with customer data platforms or data warehouses alongside engineering teams
- Hands-on experience with Braze, HubSpot, Iterable, Salesforce Marketing Cloud, or similar tools
- Practical experience using AI tools for content, data analysis, audience insights, or workflow automation
- Ability to lead cross-functional initiatives, influence stakeholders, and communicate business impact
הטבות
- Competitive salary, benefits, potential bonus, and equity eligibility for many roles
- Learning and development programs, AI workshops, bootcamps, and internal hackathons
- Collaborative global culture with Employee Resource Groups