Performance Marketing Manager
Own and scale paid social performance for a global direct-to-consumer jewelry brand. Lead campaign planning, execution, testing, analysis, and optimization across major advertising platforms.
תחומי אחריות
- Plan, execute, and optimize end-to-end Meta campaigns.
- Manage paid social activity across TikTok, Pinterest, Taboola, and other platforms.
- Run structured A/B tests and analyze campaign performance data.
- Produce clear, actionable performance reports.
- Test targeting approaches, audiences, and creative formats.
- Identify growth opportunities across existing and emerging advertising platforms.
- Partner with creative, retention, and site teams to align campaigns with landing pages and the overall user experience.
דרישות
- 2–5 years of hands-on experience managing Meta Ads campaigns.
- Strong analytical skills and a data-driven approach.
- Proficiency in Excel.
- Bachelor’s degree in Economics, Industrial Engineering, Business, or a related field.
- Strong written English.
- Independent, motivated, results-oriented, and able to learn quickly in a fast-paced environment.
יתרון
- Experience with TikTok, Pinterest, or Taboola advertising platforms.
- Comfort using AI tools in daily marketing work.