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Native Campaign Manager
מרחוקמשרה מלאהPerformance MarketingDigital Media
Manage and optimize large-scale native advertising campaigns across multiple verticals, working with media buying, publishing, creative, and product teams to meet performance goals.
תחומי אחריות
- Manage, monitor, and optimize high-budget native campaigns across platforms such as Taboola, Outbrain, and MediaGo.
- Launch campaigns for new products and partners, and work toward campaign performance targets and team growth goals.
- Analyze campaign results, identify trends, and implement optimizations to improve ROI and meet KPIs.
- Collaborate with creative and publishing teams to develop and iterate ad copy, images, angles, and advertorials.
- Work with CRO, digital experience, and product teams to identify performance improvements.
- Test targeting, bidding, creative, and audience strategies.
- Report campaign performance, insights, challenges, and opportunities to stakeholders.
- Coordinate cross-team initiatives and work with platform and publisher partners to meet campaign goals.
- Monitor platform policies and ensure campaign compliance.
דרישות
- At least 3 years of experience in native media buying, including Taboola, Outbrain, and other native advertising platforms.
- Strong knowledge of campaign platforms, bid strategies, audience targeting, and platform best practices.
- Experience optimizing campaigns for ROAS, CPA, and other performance metrics, and managing substantial budgets.
- Strong analytical skills, including Google Analytics, Excel, and analysis of large datasets.
- Ability to develop effective ad images, headlines, and advertorial copy.
- Strong communication and collaboration skills, with the ability to coordinate across internal teams and external platforms.
- Able to manage multiple campaigns and adapt to changing priorities.
יתרון
- Experience with lead generation and eCommerce campaigns.
- Familiarity with Asana or Airtable.
- Knowledge of health, insurance, or financial services.
- Flexibility to work across global time zones.