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Programmatic Account Manager
לא צויןמשרה מלאהAdvertising Account ManagementAdTechDigital Advertising
Join an AdTech team to manage direct publisher relationships, optimize programmatic monetization, and identify opportunities for account growth and revenue improvement.
תחומי אחריות
- Manage day-to-day relationships with direct publishers and serve as their primary programmatic partner
- Understand publisher goals, inventory, and monetization strategies
- Identify revenue opportunities and provide recommendations based on performance data and market trends
- Monitor and optimize programmatic performance across publisher accounts
- Analyze monetization metrics and identify performance gaps
- Work with demand partners and SSPs to maximize publisher revenue
- Monitor marketplace and demand trends affecting publisher performance
- Support programmatic setups, integrations, troubleshooting, and ongoing account operations
- Lead the operational onboarding of new publishers
- Coordinate technical and commercial requirements with publishers and internal teams
- Resolve programmatic and monetization-related issues
- Collaborate with Ad Operations, Product, Engineering, and Business Development
- Translate publisher feedback into internal requirements and contribute to process and tool improvements
דרישות
- 2–4 years of experience in programmatic advertising, AdTech, publisher account management, or publisher monetization
- Mandatory experience managing direct publisher relationships
- Strong understanding of SSPs, DSPs, RTB, ad exchanges, programmatic buying and selling, and sell-side monetization
- Knowledge of yield and monetization metrics including eCPM, fill rate, viewability, latency, and revenue
- Strong analytical skills with experience turning performance data into recommendations
- Experience with reporting platforms, dashboards, or analytics tools
- Strong Excel or Google Sheets skills
- Fluent written and spoken English
- Commercial mindset focused on account growth and revenue
- Excellent communication, relationship management, organization, and prioritization skills
יתרון
- Experience with Google Ad Manager or other ad servers
- Understanding of header bidding and publisher monetization technologies