C
Product Manager, PLG Platform
לא צויןמשרה מלאהניהול מוצרAdTechCybersecurity
Own the product roadmap and self-serve experience for a digital ad fraud prevention platform. Drive PLG metrics, experimentation, and pricing strategy for an SMB-focused B2B SaaS product.
תחומי אחריות
- Own and drive the product roadmap from ideation to iteration.
- Optimize the self-serve funnel: acquisition, conversion, onboarding, retention, and expansion.
- Conduct market research, user interviews, and synthesize insights into product decisions.
- Define, monitor, and report on key PLG metrics like activation rate, time-to-value, trial conversion, MRR expansion, churn rate, and NPS.
- Lead a KPI-based experimentation culture, designing A/B tests and analyzing results.
- Set pricing and packaging strategy for self-serve subscription tiers.
- Monitor competitive landscape in click fraud prevention, ad verification, and ad-tech.
דרישות
- 3-6 years of product management experience with a track record of shipping impactful, customer-facing features at a B2B or B2C SaaS company.
- 2+ years as PM on a self-serve SaaS product with a PLG motion (freemium, free trial, or usage-based).
- Deep familiarity with Google Ads and/or Meta Ads, including campaign structure, conversion tracking, pixel setup, and audience targeting.
- Experience designing, running, and interpreting A/B tests.
- Deep understanding of SMB constraints: budget sensitivity, speed of decision-making, and the value of simplicity.
- Strong analytical skills with product analytics tools (e.g., Mixpanel) and SQL basics.
- Experience with subscription tier design, trial mechanics, upgrade flows, or usage-based pricing in a self-serve context.
יתרון
- Experience in click fraud prevention, invalid traffic detection, or digital ad verification.
- Background in security-adjacent SaaS, bot detection, traffic quality scoring, or ad verification platforms like DoubleVerify or IAS.
- Experience owning products with third-party API integrations (ad platforms, CRMs, analytics tools).