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Category Management Manager – Training and SPSP

adidas·ישראל·enhe
במקום העבודהמשרה מלאהניהול מוצרSportswearRetail

Own the local category strategy and end-to-end commercial management of Training and SPSP products in Israel. Translate global and regional strategies into locally relevant assortments, channel plans, and go-to-market execution while driving growth, profitability, brand relevance, and market share.

תחומי אחריות

  • Develop and implement the local category strategy and business plan, including assortment, pricing, margin, forecasting, phasing, channel differentiation, and campaign execution.
  • Define locally relevant product ranges using consumer needs, market dynamics, competitive activity, channel requirements, and global brand frameworks.
  • Lead seasonal range selection, validation, sell-in presentations, showroom preparation, commercial storytelling, and account-specific recommendations.
  • Develop marketplace and product-segmentation strategies across retail, e-commerce, wholesale, and franchise channels.
  • Coordinate seasonal and in-season activity with brand, channel, omni-channel, demand planning, supply chain, and regional teams.
  • Analyze sell-in, sell-through, sell-out, margin, inventory, market share, forecast, and consumer data to identify opportunities and risks.
  • Manage the seasonal order book and category forecast, coordinating corrective actions for supply constraints, demand gaps, delays, and other commercial risks.
  • Represent local consumer, market, competitor, and channel insights to regional and global stakeholders.
  • Build category expertise and organizational alignment across brand and commercial teams.

דרישות

  • Bachelor’s degree in business administration, marketing, economics, finance, or a related field.
  • At least five years of relevant experience in category management, merchandising, commercial planning, brand management, marketing, or sales.
  • Experience managing revenue, margin, assortment, forecasting, inventory, and go-to-market responsibilities.
  • Strong analytical, presentation, storytelling, and cross-functional collaboration skills.
  • Advanced Microsoft Excel and PowerPoint proficiency.
  • Fluent written and spoken English and Hebrew.

יתרון

  • Experience in sportswear, sporting goods, fitness, fashion, lifestyle, retail, or another competitive consumer category.
  • Marketing, sales, or commercial management specialization.
  • Experience working with BI platforms, reporting systems, and data-visualization tools.

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