Senior Design Lead, Social
Design social creative and complete post-click digital experiences for paid acquisition. Partner with Paid Social, Growth, Product, Engineering, and Data. This senior individual contributor role reports to the Head of Design and is based in a UK or US time zone with regular overlap with CST.
תחומי אחריות
- Design mobile-first landing pages, listicles, comparison pages, quizzes, assessments, calculators, and partner experiences for paid-social visitors.
- Develop distinct social creative concepts with Paid Social and Demand Gen.
- Design ads and post-click experiences as a consistent system, carrying the promise, messaging, and visual language through the journey.
- Use AI to explore concepts, prototype experiences, create creative, and develop repeatable team workflows.
- Review performance with Data and Paid Social and use findings to guide iterations.
- Build reusable components, page patterns, and creative frameworks for faster experimentation without compromising quality.
- Mentor designers in visual craft, paid-traffic design, and AI-assisted workflows, and help establish team standards.
דרישות
- At least 8 years of product, digital, or experience design, including meaningful growth, acquisition, or consumer work.
- Portfolio demonstrating end-to-end digital experiences and strong visual design, including typography, hierarchy, composition, art direction, mobile design, and conversion-focused work.
- Experience designing for paid traffic and using performance or experimentation results to inform design.
- Working knowledge of demand generation and performance marketing, including funnels, CTR, CPL, CPA, and creative testing.
- Strong product and interaction design fundamentals, especially for mobile and conversion-focused experiences.
- A clear perspective on where AI can improve design work.
- Able to present work and explain design decisions to marketing, product, engineering, and data partners.
יתרון
- Experience creating Meta paid-social creative and applying performance learnings.
- Experience prototyping with Claude Code, Cursor, v0, or similar tools.
- Experience with AI image or video tools such as Higgsfield, Runway, Midjourney, or Krea.
- Motion or short-form video skills using After Effects, Premiere, CapCut, or similar.
- Familiarity with HTML, CSS, React, or similar front-end technologies.
- Experience in lead generation, affiliate marketing, financial services, or comparison marketplaces.