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Senior Product Marketing Manager (8-Month Contract)

WalkMe·Israel·enhe
PresencialTiempo completoProduct MarketingEnterprise Software

Lead product marketing for flagship products within an enterprise digital adoption platform. The role covers positioning, recurring launches, product-led growth, go-to-market strategy, and sales enablement. This is a temporary eight-month position with an option to extend.

Responsabilidades

  • Run a monthly release and launch process from narrative development through internal and external execution
  • Shape self-service trial packaging, in-product messaging, conversion paths, and growth experiments
  • Develop positioning and value propositions based on customer needs and business objectives
  • Translate product capabilities and technical detail into customer-focused benefits
  • Create go-to-market strategies covering pricing, packaging, customer evidence, product requirements, and content
  • Own product marketing assets including web content, demos, presentations, and one-pagers
  • Coordinate Product and Engineering, Sales, Customer Success, and Marketing stakeholders
  • Train and equip sales teams to position the platform and sell to product-qualified leads
  • Monitor competitors, analysts, customers, and sellers to inform roadmap and go-to-market decisions
  • Analyze product-line health and commercial metrics to identify growth opportunities

Requisitos

  • At least 5 years of B2B SaaS marketing experience, including at least 3 years in product marketing
  • Track record of bringing products to market and executing recurring releases and launches
  • Hands-on product-led growth or product-led sales experience, including pricing, packaging, and self-service conversion
  • Demonstrated daily use of AI tools in product marketing work
  • Strong project management skills in matrixed, cross-functional environments
  • Market research and analytical skills for positioning, scoping, and product strategy
  • Native-level fluency in English and Hebrew
  • Ability to collaborate independently and manage shifting priorities

Se valora

  • Experience marketing a multi-product platform
  • MBA
  • Background in consulting, investment banking, or venture capital
  • Experience in growth marketing, solutions or sales engineering, or product management

Beneficios

  • Eight-month temporary contract with an option to extend
  • Inclusive workplace committed to diversity, equity, and inclusion
  • Reasonable accommodations available throughout the hiring process

Compatibilidad

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