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Senior Product Marketing Manager
Sin especificarTiempo completoProduct MarketingCybersecurityEnterprise Software
Lead product positioning, messaging, go-to-market strategy, demand generation, and sales enablement for complex security technology solutions. Partner with product, sales, marketing, and business stakeholders globally, using customer, market, and competitive insights to influence business decisions.
Responsabilidades
- Develop product narratives, value propositions, positioning, and messaging
- Create marketing content and sales enablement materials
- Develop and execute go-to-market strategies and demand generation activities
- Partner with stakeholders to maximize existing and new customer opportunities
- Conduct competitive analysis and market research
- Lead cross-functional initiatives across product, sales, marketing, and business teams
- Drive strategic planning and hands-on execution from concept through delivery
- Establish and scale product marketing processes and best practices
- Advise senior stakeholders using market, customer, and competitive insights
- Participate in strategic workshops, international events, and customer meetings
Requisitos
- At least 6 years of B2B or B2G marketing experience
- Proven experience developing product positioning, messaging, and go-to-market strategies for complex technology solutions
- Experience creating marketing materials for sophisticated technologies
- Experience leading cross-functional initiatives in matrix organizations
- Experience with market research, messaging, positioning, and competitive analysis
- Strong business acumen and ability to translate complex technology into customer value
- Excellent written, verbal, presentation, and visual communication skills
- Ability to work independently with ownership, initiative, and accountability
Se valora
- Familiarity with intelligence practices and technologies
- Experience working with international teams
- Willingness to travel at least 15%