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Senior Product Marketing Manager
HíbridoTiempo completoProduct MarketingConsumer Electronics
Lead product marketing strategy, positioning, launches, campaigns, and lifecycle optimization for consumer and partner communication products. The role is hybrid, based in the company’s Ra'anana offices and home, and works closely with product, engineering, design, sales, and channel teams.
Responsabilidades
- Develop and execute product marketing strategies, campaigns, and go-to-market plans.
- Conduct market research, competitive analysis, customer research, and user testing.
- Define product positioning, messaging, value propositions, and target customer profiles with cross-functional teams.
- Plan and manage product launches and promotional campaigns.
- Create product narratives, sales presentations, datasheets, website content, demo videos, installation materials, and user guides.
- Develop sales enablement materials, pricing strategies, and channel promotions.
- Analyze market feedback, customer insights, and sales data to improve marketing strategy and product lifecycle performance.
- Advise leadership and stakeholders on consumer electronics trends, powersports dynamics, and competitive activity.
- Build relationships with influencers, partners, and media outlets to support awareness and product reviews.
Requisitos
- At least 5 years of product marketing experience.
- Proven success developing product launches and marketing strategies that support revenue growth.
- Strong project management skills and the ability to manage multiple projects.
- Excellent communication, presentation, and storytelling skills, including the ability to explain technical concepts clearly.
- Experience working with product management, engineering, design, sales, and channel partners.
- Strong proficiency in PowerPoint and presentation development.
- Bachelor’s degree in marketing, business administration, or a related field.
- Native English speaker.
Se valora
- MBA.
- Experience in consumer electronics, powersports, or technology.
- In-depth knowledge of the powersports market and emerging trends.
- Active motorcycle or powersports enthusiast.